Skip to main content
a diverse group of business associates in a conference room

About Us

walkway by the beach

The Strategic Edge

We have built a team of proven, successful operators accustomed to operating and working with institutional clients and provided a nimble environment allowing for a quicker response and better results in your operations.

Company Background and Evolution

Founded in 2006 by visionary entrepreneurs Daniel Jaramillo and Tomas Sinisterra, SP emerged as a groundbreaking force in property management. From the very outset, SP set out to be more than just a management firm; it aimed to be a transformative influence within the real estate industry. SP's unique approach where technology meets tradition, combining state-of-the-art technology solutions with a central support team that meticulously attends to every KPI, alongside a boots-on-the-ground operations team that consistently delivers exceptional results. Ann-Marie Bomba's introduction to the partnership in 2023 marks a significant step in the SP journey. Collectively, the partners now bring a wealth of multifamily experience, amassing over six decades of expertise. Ann-Marie assumes a critical role in building upon the robust foundation established by the co-founders. Her mandate includes operation oversight and nationwide growth in third-party property management.

Our guiding principles, reflected in our core values, shape our distinctive approach

a group of people looking at a laptop screen

People-centric excellence

Our commitment to people-first values is what sets us apart. We are first and foremost in the people business, and our team's strength shines. We invest in them with exceptional support, training, and benefits, ensuring they take care of business with exceptional efficiency.

woman at a wooden table with a coffee mug and laptop

Empowerment through centralizing

Our unique approach lifts the weight of administrative tasks from our frontline teams. With a robust central support team handling accounting, rent collections, maintenance, and leasing renewals, our teams can laser-focus on delivering unmatched customer service to our residents.

papers with statistical figures

Commitment to transparency

Clients deserve nothing less than complete transparency. At Strategic Properties, we're known for our open and honest dialogue. We don't hide the challenges, because our commitment to transparent communication is an integral part of our business approach, one that's proven to enhance revenue and keep you fully informed.

business associates in a conference room

Traditional values, modern approach

Our foundation rests on the timeless basics of real estate. In an ever-changing landscape, we pair these fundamentals with cutting-edge technology, a centralized support team, and a boots-on-the-ground operations team to maximize performance and value.

Meet the SP Team

Daniel Jaramillo

Co-Founder

Tomas Sinisterra

Co-Founder

Ann-Marie Bomba

CEO

Martha Silva

COO

Brian Roberts

CFO

ReyAnne Schmidt

Area Vice President

Jana Mobarak

Area Vice President

Tracie Buegeler

Operations Manager

Marla Fisher

Director of Training and Marketing

Sabrina Osborne

Marketing Coordinator

Margarita Fajardo

Director of Community Activities

Alejandra Charry

HR Coordinator

Andres Gualtero

Director of Centralized Rent Payments

Ademir Perea

Director of Customer Service

Vanessa Burbano

Director of Centralized Resident Screening

Alexa Daza

Maintenance Supervisor Single Family

Diego Poveda

Maintenance Supervisor Multifamily

Camila Campos

Director of Leasing

Wendy Spaulding

Regional Manager

Our Services

Explore our Property Management Services and our approach to Centralization.

Learn More

Careers

If you have a passion for people then come join a growing team! View our current open positions and benefits.

Learn More

New Business Contact

Let's connect to see how SP can be your solutions partner!

Learn More
X

Daniel Jaramillo

Co-Founder

Founded in 2006 by visionary entrepreneurs Daniel Jaramillo and Tomas Sinisterra, SP emerged as a groundbreaking force in property management. From the very outset, SP set out to be more than just a management firm; it aimed to be a transformative influence within the real estate industry. SP's unique approach where technology meets tradition, combining state-of-the-art technology solutions with a central support team that meticulously attends to every KPI, alongside a boots-on-the-ground operations team that consistently delivers exceptional results.

X

Tomas Sinisterra

Co-Founder

Founded in 2006 by visionary entrepreneurs Daniel Jaramillo and Tomas Sinisterra, SP emerged as a groundbreaking force in property management. From the very outset, SP set out to be more than just a management firm; it aimed to be a transformative influence within the real estate industry. SP's unique approach where technology meets tradition, combining state-of-the-art technology solutions with a central support team that meticulously attends to every KPI, alongside a boots-on-the-ground operations team that consistently delivers exceptional results.

X

Ann-Marie Bomba

CEO

Ann-Marie Bomba is the CEO of Strategic Properties. a developing leader in the management of high-quality conventional and affordable multifamily housing communities. Ann-Marie brings over three decades of multifamily housing experience focusing on distressed asset recovery. She has dedicated the majority of her career on collaborating with clients to improve underperforming assets, reposition REO properties, and achieving specific asset performance to aid ownership in achieving investment goals in both conventional and affordable communities. She has successfully managed a diverse portfolio of properties, including new construction lease-ups of affordable and conventional communities, multimillion-dollar renovations, lease-up, and stabilized properties in various regions. Prior to joining Strategic Properties, she Co-founded TAM Residential (formerly known as Topaz Asset Management), where she grew the company to over 17,000 units nationwide. Ann-Marie leads the company's strategic expansion growth plan nationwide. Strategic Properties actively operates in TX, MO, FL, GA and will enter additional states in 2024. Ann-Marie currently serves on the North Texas Advisory Board of Entryway.

X

Martha Silva

COO

Martha Silva, a distinguished Computer Engineer by training, embarked on her professional odyssey in property management, fueled by her unwavering passion for leveraging technology to enhance operational efficiency. Armed with a graduate degree in Information Systems, Martha brought a unique blend of technical acumen and strategic vision to the forefront of the industry. At Strategic Properties, Martha's remarkable ability to build and nurture a centralized team, which has remained steadfast for over a decade, underscores her commitment to fostering cohesion and consistency within the organization. Through her strategic initiatives, Martha has cultivated a culture of innovation andcollaboration, empowering her team to push boundaries and surpass expectations. Martha's pioneering spirit has propelled Strategic Properties to the forefront of the centralization field. Her foresight in piloting the centralization team years before the concept gained widespread recognition speaks volumes about her dedication to driving operational excellence. Under her guidance, Strategic Properties has emerged as a trailblazer, with centralization that serves as a blueprint for industry peers seeking to elevate their performance and streamline their processes.Martha's impact extends far beyond Strategic Properties, reshaping the landscape of property management centralization and establishing the company as an industry leader in operational innovation and excellence. Strategic Properties continues to set the benchmark for efficiency, effectiveness, and transformative leadership, inspiring others to embark on their journey towards operational excellence.

X

Brian Roberts

CFO

Brian Roberts is a dynamic leader with extensive experience in asset management, accounting, and operations within the multifamily real estate sector. Over his distinguished career, Brian has held senior leadership roles at companies such as Mountain Pacific, Ashland Greene Living, and Lantower Residential, where he successfully managed portfolios of up to 8,000 units. His proven ability to drive portfolio growth, improve net operating income, and streamline processes has made him a key player in the industry.


With deep expertise in financial reporting, capital project oversight, and the development of high-performing teams, Brian is recognized for his strategic thinking and strong investor relations. He has a talent for implementing internal controls that ensure long-term operational success. At Strategic Properties, Brian’s leadership and vision are pivotal in driving the company's financial strategy and growth.

X

ReyAnne Schmidt

Area Vice President

ReyAnne Schmidt is a seasoned professional with over 25 years of remarkable experience in multifamily housing. As the Area Vice President for Strategic Properties, she possesses a wealth of knowledge in various facets of the industry, including new construction, lease-ups, stabilization, and affordable housing initiatives. ReyAnne's expertise extends beyond the operational sphere, encompassing neighborhood engagement, resident retention strategies, economic and physical occupancy growth, and expense control optimization. With a track record of exceptional accomplishments, ReyAnne stands out for her keen insights into financial planning, driving revenue growth, and creating enduring relationships with her team, clients, and business partners. Her dedication to fostering these relationships has been a cornerstone of her successful career, with an ability to collaborate and form connections that elevate her projects and initiatives. ReyAnne's commitment to professional and personal growth is evident in her continuous pursuit of industry excellence. She not only brings a vast reservoir of experience but also a deep desire to stay attuned to the evolving trends and dynamics of the field. Her dedication to staying ahead of the curve is reflected in her adeptness at software management, operational optimization, troubleshooting, and the seamless integration of new software products. This proficiency extends to revenue management, where she employs cutting-edge tools to drive performance and efficiency. A standout attribute of ReyAnne is her remarkable leadership acumen. Her role as a Area Vice President extends beyond the typical responsibilities, as she excels in team building, development, and empowerment. Her natural aptitude for nurturing talent within her team creates an environment that fosters growth, innovation, and collective success. ReyAnne Schmidt's journey is characterized by her unwavering commitment to excellence, her relentless pursuit of growth, and her profound impact on the multifamily housing industry. Her multifaceted skill set, from financial planning to software management, and her exceptional ability to create and lead high-performing teams make her a true asset to Strategic Properties.

X

Jana Mobarak

Area Vice President

Jana K Mobarak is our newest AVP to join the Strategic Properties Family and brings with her over 30 years of Industry knowledge and experience. She has a very diverse range of experience from over 15 years in affordable housing and LIHTC programs, to 10 + years in Commercial and New construction on senior and conventional multifamily sites, as well as over 20 years of repositioning struggling assets. Jana also excels in all aspects of acquisitions and disposals of assets. She is well versed in all aspects of renovation oversite, capital improvement projects, and vendor vetting for procurement and placement. She is a hands-on leader who prides herself in her ability to build strong, reliable onsite teams who continue to work with her year after year due to her supportive and positive leadership style. She is an avid supporter of continuing education within our Industry, within her teams as well as herself. She leads by example to her coworkers and has collected the following designations to her list of accomplishments, such as NAA Leadership Lyceum Graduate, NAA Certified Apartment Manager, NAA Certified Apartment Property Supervisor and most recently the IREM CPM designation. Jana is a results- driven leader with a proven track record in helping her clients reach their financial goals and realize new heights in their community's success.

X

Tracie Buegeler

Operations Manager

Tracie Buegeler brings over 20 years of seasoned experience in customer service and management to her new role as Operations Manager at Strategic Properties. With a demonstrated history of outstanding performance, Tracie has refined her capabilities in strategic planning, due diligence, acquisitions, and meticulous oversight of property performance, including both single-family and multifamily management. Her dedication to upholding elevated standards, cultivating positive vendor relationships, and meeting crucial deadlines positions her as an indispensable asset to our team. In addition to her comprehensive skill set, Tracie excels in portfolio growth and the effective oversight of projects/project management. Her proficiency extends to managing both single-family and multifamily properties, making her a well-rounded and valuable contributor to our organization. Tracie is a Texas native. She lives in South Texas with her husband who is a firefighter and their two sons. When she is not working, she is most likely at the baseball fields cheering for her boys or on a family trip to the mountains. Her motto is, there is nothing that a taco cannot fix. Beyond her professional achievements, Tracie is a devoted fan of UT football. Her enthusiasm for the team adds a dynamic and spirited dimension to our workplace as we are mostly Red Raider fans. We appreciate Tracie not just for her exceptional professional contributions but also for her ability to bring positive energy and team spirit into our organization.

X

Marla Fisher

Director of Training and Marketing

Marla Fisher is the Director of Training and Marketing for Strategic Properties, a developing leader in the management of high-quality conventional and affordable multifamily housing communities. With a career spanning over three decades in the multifamily industry, Marla has an unmatched passion for empowerment and performance success. With a distinguished history of driving multifamily training to new heights, Marla is a trailblazer in elevating performance standards. Her commitment to frontline teams' well-being and success has fostered an environment where individuals truly thrive. Marla's fusion of training mastery and marketing insight has sparked the automation of outdated processes, catalyzed impactful cross-functional collaborations, and introduced streamlined workflows that have led to remarkable upticks in follow-up KPIs and conversion rates. Through her collaborative ethos, Marla has harnessed her coaching finesse to guide struggling communities and leasing teams towards achieving their aspirations. In her role as the Director of Training and Marketing for Strategic Properties, Marla is laser-focused on refining processes, enhancing marketing initiatives, and development projects. Her training methodologies are not only insightful but also rooted in efficiency and effectiveness, ensuring teams are well-equipped to deliver unparalleled service. An alumnus of The Disney Training Institute, Marla brings a blend of industry best practices and innovative approaches, promising to elevate the customer experience at Strategic Properties.

X

Sabrina Osborne

Marketing Coordinator

Bio coming soon.

X

Margarita Fajardo

Director of Community Activities

Bio coming soon.

X

Alejandra Charry

HR Coordinator

Bio coming soon.

X

Andres Gualtero

Director of Centralized Rent Payments

Bio coming soon.

X

Ademir Perea

Director of Customer Service

Bio coming soon.

X

Vanessa Burbano

Director of Centralized Resident Screening

Bio coming soon.

X

Alexa Daza

Maintenance Supervisor Single Family

Bio coming soon.

X

Diego Poveda

Maintenance Supervisor Multifamily

Bio coming soon.

X

Camila Campos

Director of Leasing

Bio coming soon.

X
Wendy Spaulding

Wendy Spaulding

Regional Manager

Wendy Spaulding is a dedicated Regional Manager with 20 years of experience in both affordable and conventional property management. She currently serves as the Florida Regional Manager at Strategic Properties, where she is passionate about creating innovative solutions, driving organizational growth, and enhancing customer satisfaction. Wendy's expertise spans successful renovation projects, lease-ups, and team achievements. Known for her problem-solving skills, collaborative approach, and leadership abilities, she has built and led teams to excel in dynamic environments. Outside of work, Wendy enjoys spending quality time with her family and friends.